new specialty cut

beef'd up

Stay warm with fleece-lined zip-ups and sweats. Feel the confidence of BEEFY.

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New Specialty Cut

Beef'd up

core cuts

powerlifting

Premium competition-standard shirts made for the strongest and beefiest.

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Core Competition Crops

who we are

BEEFY was built for people who train hard and play hard, and who aren't afraid to take up space -- mentally and physically.

BEEFY is a brand built for lifters by lifters.

For the bold, the confident.

The people who are comfortable getting stares at as soon as they step in the room because they are the biggest and strongest m*therf*ckers in the building.

mission

we're sick of boring gymwear that doesn't fit.

We're bringing personality and comfort back to the fitness space. Getting beefy isn't just about training -- it's about expressing yourself confidently in clothing that doesn't constrict you.

We take clothing seriously, so you don't have to take life so seriously.

#GET BEEFY OR DIE TRYING